Gluten Free Cakes & Bakes

Gluten Free Cakes & Bakes
A selection from our range
Showing posts with label photoshoot. Show all posts
Showing posts with label photoshoot. Show all posts

Monday, 31 October 2011

Thinking about the photo shoot...

Glorious Gluten Free Foods is a troublesome, but very rewarding, child; I am making progress in launching this new business but get held up by everything else I have on the go. Things happen in fits and starts and I have to look back to remind myself how much I have actually done.
The big thing I need to organise now is a photoshoot for the website. I have spoken to a food photographer who lives locally and does a lot of work for top London restaurants. His questions have sent me back to do some more thinking - 'How many photos are you after?' and 'What style do you want?'. My journalist and copywriting daughter reminded me how to do a brief so he knew the key concepts of the business, and Karen, the web designer I am using, suggested I did a mood board to help identify a style. I have lots of accessories - plates, tea cups, cake stands, tablecloths - and will go through them to pick out the ones which best represent my concept for this business.
Karen also helpfully pointed out that I will be paying the photographer by the hour so the more work I can do beforehand to make the shoot go smoothly the better. She also suggested I did lots of baking, more than I think I'll need, as he will want to do different shots, cut cakes etc and it would be good to have spare.
Other photos I might want would be 'happy chickens' as I'm using free-range eggs, headshots of me for future publicity, and other food related items that add to my story.
So lots to think about and things to do - phone photographer and arrange a briefing meeting, book some time off work for the shoot and pre-shoot baking, develop a brief, develop and mood board and BAKE!
In the meantime I am continuing to develop my range of GF foods; I had a go at some gram flour flatbreads which worked really well, plain and some with turmeric and cumin seeds. I have borrowed a vacuum pack sealing machine so vacuum packed the flatbreads to see how that worked. They taste delicious fresh so I am hoping vacuum packing them keeps that fresh taste. I am currently awaiting feedback on those. I have also been making variations on Johnny Cake which is an American recipe for a cake/bread made with cornmeal; I'm making it with gram flour which works well sometimes, not so well other times. I need to do more to find a reliable recipe and method.
The business bank account has now come through and my first payment into that should be made this week. That is a good step forward.
So progress on some fronts but still lots to do.